Why Do You Need SEO?
Search engine optimization, SEO, is essential to drive web traffic to your business.
Using key words at a proper ration allows your business to capture search requests which match your listing. Content is very important in today's business ventures. SEO, used properly, pulls up your Google ranking and allows exposure to your business. SEO is a key component to grow your business on the Internet. Potential buyers are searching for your particular service online right now. Search engines provide answers for people. The relevancy of your web site is determined by popularity of your content. Google and other search engines mathematically use algorithms to rank web sites. Having SEO content is essential in getting your web site seen and available to millions of daily users. These algorithms have hundreds of components to make sure valuable content is ranked accordingly. Content written with SEO in mind, is sure to improve traffic to your web site.
SEO of today is different than decades ago when a few key words would suffice. The smarter algorithms know how to match content quickly and easily to desired search. Getting your web site ranking high is imperative to exposing content to potential buyers.
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Google is the number one search engine that people use all over the world. More than 80% of the people that are looking for a website will search on Google to find it. This means that you need to get your site noticed by Google so that it is sitting on the first page.
There are billions of searches being performed every day on the Internet in the United States and all across the world. Some of these searches are taking place right in your area. People are looking for businesses on the Internet these days and are putting aside their Yellow Pages. Every day customers are searching the Internet for your type of business and contacting your competitors. Wouldn't you like to get a piece of this pie and have the chance to show these people why they should choose you over your competition?
The only way to do this is to get on the first page of Google. Most people will never take the time to click over to the second page, let alone the third or fourth. Your only chance of getting noticed on the Internet is to rank your site as high as you possibly can on the first page. Everything else is a far cry from second best.
Many business owners believe that putting up a website is enough.
A lot of them are quite shocked to find out that people are not visiting their site and buying their goods or services. In the past you could put up a site and count on visitors. That is no longer a viable option, since the Internet has taken off and your competitors are scrambling to get to the top. You need to put yourself into this race to keep up.
The Internet gives you the chance to get traffic and leads from people that want to buy your service. When you put your website near the top of Google you will receive targeted traffic that is interested in what you have to offer. If you aren't there, who will they do business with?
While it's fine to send out flyers and put ads in newspapers, what happens when these ads expire and the flyers get tossed out? You'll need to do a new round of advertising to keep getting new customers. It is an endless cycle of advertising that is costly. The people you are reaching are not targeted either; it is more of a hit and miss situation.